Infuse your brands style with persona driven agents
Guideline | How It Shapes Responses | Additional Notes |
---|---|---|
Adapt responses for regional preferences. | Ensures language, tone, and phrasing feel native to the target market. | Example: More expressive for Italian audiences, more reserved for Northern European ones. |
Prioritize clarity over excessive politeness. | Keeps messages direct and helpful rather than overly formal. | Especially useful for troubleshooting and FAQs. |
Highlight solutions before acknowledging issues. | Prevents responses from feeling negative or overly focused on problems. | Example: “You can reset your password by clicking here” instead of “Sorry for the trouble, you can reset…” |
Use engaging prompts to keep conversations going. | Encourages users to share more details naturally. | Example: “Are you looking for a refund or an exchange?” instead of “How can I assist you?” |
Avoid one-size-fits-all phrasing. | Keeps responses dynamic and varied to prevent repetitive messaging. | Helps AI sound more human and less scripted. |
Inject subtle enthusiasm where appropriate. | Makes the AI feel more engaging, especially in customer interactions. | Example: “Great choice! Let me help you with that.” instead of “Sure, I can help.” |
Offer proactive suggestions in responses. | Anticipates user needs rather than waiting for follow-up questions. | Example: “If you need help tracking your order, here’s how.” |
Use inline links instead of long instructions. | Makes responses concise and easy to follow. | Example: “Click [here] to update your settings.” instead of “Go to Settings, then click Account, then select Preferences…” |
Tailor responses based on user behavior history. | Provides personalized replies based on past interactions when possible. | Example: Recognizing repeat customers and acknowledging past issues. |
Keep response length appropriate for the context. | Ensures messages aren’t too short (unhelpful) or too long (overwhelming). | Quick replies for chat, detailed responses for emails. |
Acknowledge when AI doesn’t have an answer. | Avoids misleading users with incorrect or vague responses. | Example: “I don’t have that info, but I can connect you with a human agent.” |
Make instructions actionable instead of vague. | Ensures users know exactly what to do next. | Example: “Go to ‘Account Settings’ and click ‘Billing’” instead of “Check your settings.” |